New Opportunities for Small Excavator Exports – Global Small Excavator Market Grows by 15 per cent

In the global construction machinery industry, the mini excavator market is showing strong growth momentum, with an annual growth rate of 15%, a trend that opens up a new broad space for Chinese brand exports and ushers in unprecedented development opportunities. In recent years, the global infrastructure construction boom, from Europe and the United States old infrastructure renewal and renovation, to the emerging market countries to speed up the pace of urbanisation, many small projects such as the emergence of spring. Although the scale of these projects is small, but the flexibility of the equipment, the operation of the convenience requirements are very high, mini excavator with its small body, accurate operation characteristics, become the ideal choice. Whether it is a narrow street pipe laying, landscape repair, or small farms in rural areas, mini excavators can show their skills, the market demand continues to rise. China as a construction machinery production country, has a complete industrial chain and strong manufacturing capacity. For a long time, domestic enterprises in the technical research and development, process optimisation on the unremitting investment, so that the domestic mini excavator in the performance of quality to achieve a qualitative leap. Today, Chinese brand mini excavators in the power system stability, hydraulic control accuracy, durability and other key indicators, has been able to compete with internationally renowned brands, laying a solid foundation for exports. Cost advantage is a major weapon of the Chinese brand. Compared with foreign counterparts, domestic enterprises in the procurement of raw materials, production and manufacturing have lower cost control capabilities, which makes the product in the international market price competition is very attractive, can be more cost-effective posture into the global market, to meet the budget needs of different customers. The in-depth promotion of the ‘Belt and Road’ initiative has set up a broad stage for the export of China’s brand micro excavators. Many countries along the route have strong demand for infrastructure construction, Chinese brands with geographic advantages, good reputation for international cooperation, as well as customised R & D products for local working conditions, quickly open the market. From the tropical rainforest areas in Southeast Asia, to the desert hinterland in the Middle East, and then to the primitive villages in Africa, China’s mini excavators can be seen everywhere busy figure, they not only help the local development, but also become a shining business card of China’s machinery manufacturing. However, behind the opportunities also need to face the challenges. Competition in the international market is becoming increasingly fierce, some countries set up technical barriers, certification threshold is high; brand influence, Chinese brands still need time to precipitate, change the long-term formation of the inherent cognition of overseas customers. But overall, the global mini excavator market boom wave, is driving the Chinese brand accelerate to the centre of the international stage, as long as the continuous innovation, ploughing quality, strengthen the brand, China’s mini excavator exports will be all the way forward, writing belongs to China’s manufacturing industry’s brilliant chapter!