Factors affecting the export of large tracked excavators

Bright February 2025 data: excavator exports reached 7,630 units in February 2025, up 12.7 per cent year-on-year, according to data from the China Construction Machinery Industry Association (CCMIA). This data shows that demand for Chinese large tracked excavators in overseas markets is steadily growing, despite equally strong domestic demand.
Cumulative export performance at the beginning of the year was good: from January to February 2025, the cumulative export volume of excavators reached 14,737 units, a year-on-year increase of 7.37 per cent, showing the continued demand for Chinese large crawler excavators in overseas markets.
Diversification of export markets
Strong demand in emerging markets: In recent years, with the continuous advancement of global infrastructure construction, especially the strong demand for infrastructure construction in the Middle East, Africa, South America and other regions, these regions have become important export markets for China’s large crawler excavators. The rapid economic development of these regions and the increasing demand for construction machinery have provided broad business opportunities for the export of Chinese large crawler excavators.
Solid traditional markets: Meanwhile, China’s large crawler excavators have maintained a stable export share in traditional markets such as Europe and the United States. These markets have higher requirements for the quality and technical content of construction machinery, and China’s large crawler excavators have won the recognition and trust of customers in these markets by virtue of their ever-improving product quality and technical level.
Competitiveness of national brands improves
Technological innovation and quality improvement: The competitiveness of domestic brands of excavators in the global market has been increasing, which is mainly due to the unremitting efforts of enterprises in technological innovation and quality improvement. By increasing investment in R&D, domestic brands have launched a series of new products with independent intellectual property rights, which has improved the market competitiveness of their products.
Perfect after-sales service system: In addition to the advantages of the product itself, domestic brands also focus on the construction of after-sales service system. Through the establishment of a perfect sales network and after-sales service system, domestic brands can better meet customer needs and enhance customer satisfaction and loyalty, thus winning more customers in the international market.
Policy support and international market environment optimisation
Policies to promote export growth: In order to promote the development of the excavator industry, the state has issued a series of related policies, such as strengthening technological innovation, optimising industrial structure, etc. These policies provide a strong guarantee for the healthy development of the excavator industry, and also create favourable conditions for export growth.
Improvement of international market environment: With the recovery of the global economy and the improvement of the international trade environment, the demand for Chinese large crawler excavators in the international market will further increase. Meanwhile, the in-depth promotion of the ‘Belt and Road’ initiative also provides more opportunities for Chinese enterprises to expand the international market.
To sum up, China’s large crawler excavators have been exporting well recently, and this trend is driven by factors such as significant growth in the number of exports, diversification of export markets, improvement in the competitiveness of domestic brands, and policy support and optimisation of the international market environment.